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Graphic Design & Branding

I have worked to rebrand or create new brands for multiple businesses and institutions. I also create my own graphics to sell for people to create t-shirts, decals, and more. I love working on new projects and challenging myself when it comes to creating new things.

     Bri Nova is a locally-owned esthetician business in Goldsboro, North Carolina. The owner Brianna came to me wanting to a logo for her business after just graduating esthetician school. 
     After collaborating together, we settled on a minimal and feminine brand look with cohesive logos and elements to bring everything together.
 

Bri Nova

Bone Graft Consortium

    Bone Graft Consortium is a non-profit
high-growth startup company. Its mission
is to provide a central repository for easily accessible and non-biased information surrounding the 3 billion dollar industry of
bone grafts. 
    They wanted a clean logo that represents bone grafts or the DNA compounds that make them up and also a stamp of approval to award to different companies.

Wayne Christian

     Wayne Christian is a high school located in Goldsboro, North Carolina. They wanted to redo their outdated seal logo for something more modern and athletic looking, Their mascot is the eagle & their colors are red and navy.    
      This package included primary & secondary logotypes and the eagle icon, along with various t-shirt designs. These logos are still in use today.

InHouse Call

    InHouse Call is a startup company created by a few individuals that saw a need for faster communication within Hospitals. They created an app that fills this need by connecting doctors, nurses, and other hospital personnel more efficiently.
     The owners wanted a logo that showed the efficiency and innovation of the company through typography, icons, and colors.

Payton Elizabeth Design

  This is my own personal brand. I currently use it for my online business through Etsy.   
    This design includes typographic logo with my first and middle initial as well as complimentary logo word mark & signature. It also includes various brand elements such as different patterns, backgrounds, and layouts.

Too Nice Media

    This logo was created for an individual pursuing his own media and creative company. He liked the strength the lion brought to the logo.
    The logo included the lion icon as well as a signature font for the word mark. The black & white silhouette look helps the logo stand out.

Dream-Makers
Mattresses

    Dream - Makers Mattresses is a family-owned mattress store located in Goldsboro, NC. They wanted to revamp their older logo while still incorporating clouds that were used in their previous logo.
    Their new logo included a word mark with a cloud icon located above the logo. Blue and White are their primary colors along with yellow as a complimentary. Various cloud & bed icons were included to be interchanged when needed.

The Hit Shack

    This concept logo was created for an all-inclusive sports card shop. The full logo includes a strong font and icons to represent the shop. 
     A card icon with a baseball, basketball, and football show that there are different types of sports cards. The logo is paired with an athletic font and red & blue colors.

A Brighter Future

  This concept logo was created for a pretend non-profit campaign supporting education for children in foster care. 
     The design includes a lightbulb on top of a stack of books and bright colors. A poster for an event was also created including a single line drawing of a child reading.

© 2023 by Payton Jackson.

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